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The Marketing Overhead Conundrum

Overhead costs can weigh down even the most profitable companies. Rent, salaries, utilities, and other fixed expenses often grow disproportionately to revenue, leaving businesses struggling to maintain profitability. This is especially true in marketing departments, where businesses often invest heavily ...
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What Does Viral Content Really Mean?

The term "viral content" is thrown around frequently in the digital age, but what does it actually mean? Most people associate viral content with millions of views, shares, and comments, but the reality is more nuanced. Viral content isn’t just ...
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A Strong Social Media Marketing Strategy is Vital for Businesses in 2025

In 2025, social media is no longer just a digital trend; it’s a core business strategy, one that every brand—from small businesses to global corporations—must adopt to stay competitive. With over 5 billion social media users globally, the digital landscape ...
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Maximizing Business Impact With Your Google My Business Profile

In today’s digital landscape, having a verified and optimized Google My Business (GMB) profile is no longer optional – it’s a necessity. Google’s recent updates have made this clearer than ever. Now, if you want to run Local Service Ads ...
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How To Drive More Business with the Power of Google and Meta 

In today’s fast-paced digital landscape, staying ahead of the competition requires a strategic approach to marketing. To achieve objectives like brand awareness, consumer engagement, or lead generation, businesses must leverage the most effective platforms available. Google and Meta (formerly Facebook) ...
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The Future of Social Media

Driving Business Growth with AI and Agency Expertise As artificial intelligence (AI) continues to evolve, it is poised to transform how businesses and brands use social media to engage with prospects, nurture client relationships, and streamline recruiting. With AI-driven tools ...
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How Effective Marketing Drives Business Growth

Businesses often find themselves at a crossroads, striving to grow but facing unique challenges that can hinder their expansion. In this competitive landscape, effective marketing plays a crucial role in propelling these businesses toward their growth goals. From enhancing brand ...
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The Power of Personal Touch in Marketing: Building Trust and Positive Relationships

In today's fast-paced, digitally driven world, consumers are constantly bombarded with advertisements, promotions, and marketing messages from every direction. Amid this noise, brands must find ways to stand out and connect with their audience on a deeper level. One of ...
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Unleashing the Power of Email Campaigns in Real Estate Marketing with MyBFFSocial

In the dynamic world of real estate marketing, where trends evolve rapidly and competition is fierce, leveraging powerful tools to reach and engage potential clients is essential. Among these tools, email marketing stands out as a highly effective strategy to ...
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MyBFF Social Launches Multilingual Social Media Marketing Solutions

Home, Health and Lifestyle Marketing Agency Empowers Clients toBreak Language Barriers, Boost Engagement, and Build Brand Loyalty MyBFF Social, a full-service marketing agency specializing in social media, marketing, public relations, and advertising, announced today the launch of its new multilingual ...
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Making BFFs with the USAF!

MyBFF Social is Proud to Support Our Troops and the Local Community through USAF Honorary Commanders Program At MyBFF Social, we are honored to participate in the United States Air Force (USAF) Honorary Commanders Program. This initiative allows us to ...
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Mastering Email Responses: Tips for Crafting Engaging Emails with MyBFF Marketing Services

Crafting emails that elicit numerous responses is vital, yet determining the key elements that make an email compelling can be challenging. For many marketers, email marketing is a top priority. Boomerang has provided valuable insights into the factors that truly ...
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Unleash Your Inner TikTok Star: Why Housing-Related Businesses Should Embrace TikTok

Hello, home-related business owners! If your brand isn't on TikTok yet, it's time to join the trend. TikTok isn't just for dance challenges and viral memes; it's a fantastic platform for you to showcase your personality, expertise, and services in ...
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What is Public Relations in 2024?

Public relations is the strategic communication process that builds mutually beneficial relationships between organizations and their publics. The "publics" can include customers, employees, investors, media, government, and the general public. PR professionals aim to create a positive perception of their ...
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Boost Your Brand: Key Marketing Strategies for Winning Public Trust and Business Success

In today's highly competitive business environment, the way the public perceives a company can significantly influence its success. Marketing plays a pivotal role in shaping this perception and driving business growth. A well-rounded marketing strategy that encompasses various facets, such ...
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Leveraging Data-Driven Paid Advertising to Drive Sales in Today’s Internet and Social Media-Savvy World

In the contemporary digital landscape, businesses have unprecedented access to data that can drive marketing strategies and boost sales. Paid advertising, a cornerstone of modern marketing, has evolved significantly with the advent of advanced data analytics. The ability to harness ...
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The Imperative of a Comprehensive Social Media Presence for Businesses and Corporations

In today’s digital age, having a robust social media presence is no longer optional for businesses and corporations; it’s a necessity. Social media platforms offer unparalleled opportunities to connect with customers, enhance brand visibility, and drive business growth. This blog ...
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Harness the Power of Google and Meta with MyBFF Social’s Paid Media Services

In today’s fast-paced digital world, businesses need to stay ahead of the curve to effectively drive their business objectives. Whether it's brand awareness, consumer engagement, or lead generation, leveraging the right platforms is crucial. Google and Meta (formerly Facebook) are ...
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The Evolution of Paid Search and Social Media with AI: A Paradigm Shift in Client, Prospect, and Customer Engagement

The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI). Paid search and social media, two of the most potent tools in a marketer's arsenal, are poised to benefit immensely from AI's capabilities. As ...
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Embracing AI for Smarter Social Media Strategy

In today’s digital landscape, staying ahead in marketing means leveraging the latest technologies to amplify brand awareness, engagement, and lead generation. MyBFF Social is at the forefront of integrating artificial intelligence (AI) tools, like ChatGPT, into its social media, marketing, ...
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Supercharge Your Business Growth with Strategic Social Media Management by MyBFF Social

In the digital age, creating high-quality content is only the beginning. The true challenge lies in effective distribution, ensuring your content not only reaches but also resonates with your intended audience. Here’s where MyBFF Social steps in, transforming your content ...
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The Power of Email Marketing

In the ever-evolving digital landscape, email marketing remains a cornerstone for building connections and nurturing leads. Particularly for sectors like home services, real estate, and finance, where personalized communication can significantly influence decision-making, the strategic use of email marketing can ...
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AI-Generated Short-Form Video is Coming – Are you ready? 

In today’s fast-paced digital landscape, short-form video has emerged as a powerhouse for organic social media engagement and brand awareness. Platforms like Facebook, Instagram, TikTok, LinkedIn, and YouTube have become arenas where dynamic, concise videos can captivate audiences and amplify ...
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Amplify Your Brand and Drive Leads: Mastering PR and Paid Social Strategies

Understanding the strategic importance of increasing brand awareness is crucial for driving lead generation. Brand awareness not only familiarizes potential customers with your products or services but also builds trust and credibility, setting the stage for lead conversion. In today’s ...
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How Will AI Revolutionize Search Engine Optimization 

The digital landscape is continuously evolving, with Search Engine Optimization (SEO) at its core driving the visibility of content on the internet. Traditional SEO has revolved around optimizing content with keywords, building backlinks, and ensuring a user-friendly website experience. However, ...
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Performance Max Ad Campaigns Now Using Google AI

Why is this a big deal?  Google’s new Performance Max ad campaigns now take performance data into consideration when recommending specific assets for campaigns to help ads perform across all of Google’s inventory and formats. Generative AI can and will ...
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TikTok Marketing is Growing Up

In the fast-evolving landscape of digital marketing, businesses face a multitude of challenges. From building brand awareness and preference to increasing engagement on social media platforms, the quest for effective strategies is never-ending. The emergence of short-form video content has ...
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LinkedIn Unlocks B2B Marketing Opportunity

In the dynamic realm of business marketing, challenges abound – from establishing brand awareness and preference to boosting social media engagement and lead generation. Navigating these hurdles while maintaining a budget-friendly approach and a relentless focus on maximizing Return on ...
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Instagram is A Powerhouse for Visual Storytelling and Brand Promotion

In the ever-evolving landscape of digital marketing, business owners continually face challenges in building brand awareness, fostering brand preference, increasing engagement on social platforms, and generating leads—all while being mindful of costs. In this competitive arena, the relentless pursuit of ...
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Mastering Meta (Formerly Facebook) Advertising

In the dynamic landscape of digital marketing, businesses continually grapple with multifaceted challenges—building brand awareness, fostering brand preference, increasing engagement on social platforms, and generating leads—all while navigating the delicate balance of cost-consciousness and a relentless pursuit of improved Return ...
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Google PPC – Still One of the Best Ad Models

In the fast-paced and highly competitive digital landscape, businesses are constantly striving to overcome marketing challenges and elevate their online presence. One of the most formidable challenges faced by business owners is the need to build brand awareness, establish brand ...
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Social Media Strategies for Business Growth: Unlocking the Power of Digital Presence

In the ever-evolving realm of business, navigating the intricacies of the digital landscape is essential for success. Entrepreneurs and business owners face a myriad of challenges, from building brand awareness to fostering brand preference, increasing engagement on social platforms, and ...
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Strategic Harmony: Integrate Brand Awareness and Lead Generation Goals with the Dynamic Duo of Paid Media and Public Relations

In the dynamic realm of digital marketing, businesses face the perpetual challenge of navigating a landscape teeming with options and allocating their marketing budget where it can wield maximum impact. The quest for building brand awareness, preference, increasing social media ...
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Understanding the Power of TikTok: A Game-Changer in Social Advertising

In the fast-paced landscape of digital marketing, businesses constantly grapple with the challenge of staying ahead in an ever-evolving social media scene. The emergence of TikTok as the newest star on the horizon has not only disrupted the status quo ...
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Paradise is Only a Click Away

Are you dreaming of crystal-clear waters, swaying palm trees, and breathtaking island vistas? As one of the largest and leading real estate organizations serving the Caribbean and Western Atlantic, Coldwell Banker Island Affiliates is your gateway to paradise. Intrigued by ...
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Mastering B2B Success: The Art of Leveraging LinkedIn for Effective Social Media Marketing

In the ever-evolving landscape of digital marketing, businesses targeting a professional audience grapple with the challenge of creating meaningful connections and generating quality leads. This challenge becomes particularly pronounced in the B2B space, where the audience demands a strategic and ...
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Unleashing the Power of Facebook Advertising: A Strategic Guide for Business Growth in the Meta Universe

In the dynamic realm of digital marketing, business owners face the formidable challenge of not just staying afloat but thriving amidst the ever-evolving landscape. Building brand awareness, fostering brand preference, increasing social media engagement, and generating quality leads are objectives ...
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Unlocking the Potential of Google PPC Advertising: A Strategic Approach to Boosting Your Business Online

In the vast and competitive landscape of digital marketing, business owners are continually faced with the challenge of not only reaching their target audience but also doing so in a cost-effective manner. The quest for building brand awareness, preference, increased ...
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The Power of Social Media Marketing: A Strategic Guide to Building Lasting Brand Awareness

In the ever-evolving digital landscape, businesses grapple with the challenge of making their mark in a crowded online space. As consumer attention becomes increasingly fragmented, the need for strategic and impactful marketing approaches has never been more crucial. In this ...
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MyBFF Social Privacy Policy

At MyBFF Social, we are committed to safeguarding the privacy of our users. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information. By accessing our website or using our services, you agree to the terms ...
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Cut Costs with AI-Enabled Social Media, Marketing and Advertising with MyBFF Social in 2024!

How to Scale for Growth in a Slowing Economy? Make More Business Friends Forever (BFFs) Today! Where is the economy heading? How should I plan my marketing budget? Every business owner and CEO I speak with is asking these same ...
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Business Leader Podcast: PJ Louis of Century 21 AllPoints Realty

https://youtu.be/w_P24WC7DWY?si=UxbPticr-eqecAsR Welcome to another episode of the MyBFF Business Leaders Podcast, where we bring you insightful conversations with industry leaders shaping the business landscape. In today's episode, we are thrilled to have PJ Louis, Vice President and General Manager of ...
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How Facebook and Google Bullies Ate News and Online Media Lunch

In the early days of the Internet, media outlets like BuzzFeed, Huffington Post, and Mashable reigned supreme, commanding immense traffic and shaping the digital landscape. However, as the years unfolded, a seismic shift occurred, and the once-dominant media players found ...
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MyBFF LeadPro: A CRM Solution for Small Business

In today's fast-paced business environment, small to medium-sized businesses (SMBs) face numerous challenges in effectively managing their customer relationships and streamlining their marketing efforts. This is where a state-of-the-art Customer Relationship Management (CRM) system like MyBFF LeadProTM comes into play. ...
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Tabrasa.io CRO, Bill Bodnar, CRO, on MyBFF Business Podcast.

My BFF Business Leaders Podcast Featuring Tabrasa.io CRO, Bill Bodner

This week the MyBFF Business Leaders Podcast interviews one of the sharpest minds in mortgage finance, Bill Bodnar, Chief Revenue Officer at Tabrasa.io, Chief Market Analyst at Mortgage Market Guide and the Producer of The Bourbon Room (Hollywood). This week ...
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Big Agency Performance on a Budget!

In today's digital age, social media, marketing, and advertising play a significant role in driving business growth. However, to achieve success, it's essential to have a well-coordinated strategy that encompasses all these aspects. MyBFF Social, an award-winning social media, marketing, ...
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MyBFFSocial_Wins_Excellence_in_Customer_Service_Award

MyBFF Social Wins Excellence in Customer Service Award

We are pleased to announce MyBFF Social, a full-service marketing agency, has been recognized with an “Excellence in Customer Service” award by the Business Intelligence Group. The award demonstrates the agency's dedication and commitment to providing exceptional service to its ...
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Short Form Video Content

The world of social media is constantly evolving, and one of the most significant trends in recent years is the rise of short-form video content. Social networks like Instagram Reels, YouTube Shorts, and Facebook Stories have become incredibly popular, and ...
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Importance of Paid Media Strategy

My BFF Social (www.mybffsocial.com) is an innovative social media, marketing, advertising, and public relations agency based in Pittsburgh, PA. Our mission is to help brands and businesses put their marketing budget to work in the most effective way possible. Our ...
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    Reels Ready

Are you looking for new ways to increase your social media exposure to non followers? Then you should look into posting Reels on Instagram. All you need is a captivating video up to 60 seconds long and add on a ...
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Which is better for your business – Google or Facebook?

Both Google and Facebook can be effective platforms for lead generation, but the one that is better for your business will depend on your specific goals, target audience, and marketing strategy. Google: Google is a powerful platform for lead generation ...
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ChatGPT: The Future of Ad Agencies

As the world becomes increasingly digital, advertising agencies are always looking for new and innovative ways to reach and engage their audiences. One technology that has the potential to revolutionize the industry is ChatGPT, a large language model developed by ...
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¿Cómo desarrollar una estrategia de marketing de contenidos exitosa? 

A través de los últimos años el Marketing digital en Latinoamérica ha presentado un crecimiento exponencial. El estallido de la pandemia COVID-19, aceleró la transformación digital de las organizaciones y abrió la puerta a una nueva estrategia de negocio. Según ...
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MyBFF Social Nominated for “Start Up Company of the Year” by Pittsburgh Tech Council

Each year, the Pittsburgh Technology Council celebrates the most successful and innovative companies in Southwestern PA. This year, it's the 25th Anniversary of the Tech 50 Awards and MyBFF Social is honored to be among the finalist for Start-Up Company ...
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Geek Squad Meets Mad Men with MyBFF AdPros

Having a dedicated advertising agency doesn't have to cost a fortune, and more and more real estate brokers and teams are realizing the benefits of having a dedicated agency to manage marketing and media budgets. Staying on top of the ...
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MyBFF Social Media Advertising Strategy

Our business and marketing strategy is designed to put some structure and process in place to ensure your marketing is working for you. BFF stands for Business Friends Forever and our goal is to help you grow your business by ...
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Facebook Advertising Beyond iOS 14.5

Apple has announced changes with iOS 14.5 that will require that all apps in the App Store show a prompt to iOS 14.5 and later users in accordance with their AppTrackingTransparency framework. These changes will impact how Facebook receives and ...
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Introducing “Oli” My BFF’s New Mascot!

In our ongoing efforts to provide comprehensive marketing services to our clients, we are pleased to introduce our new company mascot, "Oli"! Oli represents My BFF's unique brand value proposition of supporting our clients with service that is out of ...
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My BFF Social’s Matt Gentile on TechVibe Radio

Listen to our Founder and Managing Director, Matt Gentile on ESPN Radio / TechVibe Radio with Jonathan Kersting of Pittsburgh Technology Council as they chat about the future of digital and social media marketing and advertising, how automation and bots ...
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Amy Moreland: AMPD Strong is Changing the World of Fitness

On this episode of the My BFF Business Leaders Podcast, we are joined by Amy Moreland, the founder of Pittsburgh-based fitness brand, AMPD Strong. Amy and her husband Tadd started their careers in the fitness industry when they opened up ...
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How To Access Instagram Mobile Metrics

Instagram experienced significant growth in 2020. These Instagram statistics prove just how valuable the network is to your business. As you plan your Instagram marketing strategy for 2021, it’s important to understand how to measure success. To make sure you ...
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Ryan Weyandt: Leading LGBTQ+ Real Estate Alliance Forward

Ryan Weyandt, CEO of LGBTQ+ Real Estate Alliance, is leading the organization's mission of creating a world free of housing discrimination.​ Launched in June 2020 by real estate industry veterans and allies of the LGBTQ+ community, this dynamic new group ...
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Social Media & Video Advertising Trending Up in 2021

Studies show that a little over 90 percent of U.S. companies are using social media for marketing purposes. Social messaging and video continue to be a growing trend of the future in relation to social media advertising and believed to ...
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My BFF Social Named AOR for LGBTQ+ RE Alliance

My BFF Social is proud to be the agency of record for social media marketing and advertising services for the LGBTQ+ Real Estate Alliance. Learn more about this incredible organization below. LGBTQ+ Real Estate Alliance is well-positioned to be the ...
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Update Privacy Settings on Facebook Today

We all have different preferences when it comes to privacy. Facebook has designed their privacy features to empower each one of us to customize those preferences to suit our individual demands. Watch the video below to help get you started. ...
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The Mad Viking Beard Co. is One Badass Brand!

On this episode of the My BFF Business Leaders Podcast, we are joined by not one, but two great entrepreneurs that are transforming the landscape and manscape of their industry by building an army of loyal brand followers! Jason Sealand ...
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Philip Orend: A Leader That Does Everything Energy

In this episode of the My BFF Business Leaders Podcast, we are joined by a leader that knows Everything Energy, Philip Orend. Phil Orend started working in this vertical back in 2006, and since then he has been versatile in ...
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My BFF Social Benefits from Point Park Talent Pipeline

My BFF Social Media is located just five miles east of Point Park University and is one of the fastest growing marketing agencies in the city of Pittsburgh. Its recent brand campaign was directed and produced by Kelly Tran, a ...
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Ryan Mason: C.E.O. – Creative, Entrepreneurial, Original.

On this episode of the My BFF Business Leaders podcast, we are ecstatic to have the opportunity to interview one of Yahoo's Top 12 Entrepreneurs to Watch; the CEO of Luxe Brand and BizBuzz, Ryan Mason. As the acting CEO ...
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Will Slideshare Acquisition by Scribd Affect Functionality?

According to LinkedIn, Scribd will take over operations of SlideShare on September 24. Scribd CEO, Trip Adler, stated that SlideShare will continue to operate as a standalone service, separate from Scribd, and that he’s hopeful it will continue to be ...
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How to Eliminate the Share Button on Facebook

Enhance your privacy on Facebook by choosing when to enable the "Share" button on your Facebook posts. Never worry again about others sharing photos of your children, family, friends, or colleagues from posts that you have shared online via Facebook. ...
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Instagram: Coming of Age for Business

In order for your brand or business to stay relevant in a constantly evolving media environment it’s important to keep up with the latest social media trends. Taking advantage of new features and functionality available through these media platforms is ...
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Hiring a Marketing Agency – Style vs Substance?

When hiring a marketing professional or agency, do you prefer loud, high-energy, bullhorn style leaders who drive action through the force of their personality and personal marketing - or quiet, calculating communications pros who execute strategy and drive credit for ...
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Dontae Carroll: Leading the Way Forward at Keller Williams

On this episode of the My BFF Business Leaders podcast, it is our great pleasure to interview Dontae Carroll, long-time friend and COO of Keller Williams Capital Properties. He oversees the operations of eight offices and over 1,000 sales professionals ...
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How to Communicate in a Post Covid-19 World

Covid-19 has changed the way we communicate. From personal interactions to professional communications, the virus has cemented a trend toward online communication that was already on the rise. How many of you now exchange text messages via LinkedIn, Facebook or ...
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Emily Bezak: Content Marketing Extraordinaire

In this episode of the My BFF Business Leaders Podcast, we sit down with a woman that takes the definition of a content marketer to a whole new level, Emily Bezak. Emily is a digital marketing manager and strategist with ...
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Top 5 Password Management Tools

Given all that is happening with COVID-19, many of us are spending a great deal more time in front of digital screens, using apps and social networks. Now is the time to start using a password manager. If you are ...
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Brandon Steiner: Founding Father of Sports Memorabilia

In this episode of the My BFF Business Leaders Podcast, we sit down with Brandon Steiner, Founder and President of The Steiner Agency and the CollectibleXchange. In this discussion, Brandon dives deep into a wide range of topics from how ...
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Social Media Insights: LinkedIn’s Growing Influence

First, a little background on Microsoft's prized social media platform...LinkedIn is the professional's network and according to recent statistics: - 675 million monthly users; - 27% of Americans use LinkedIn;- 5th most popular social media platform in the United States; ...
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Brandon Linn: Spreading the Good Word of Employee Brand Marketing

In this episode of the My BFF Business Leaders Podcast, we speak with a leader in the digital marketing space, Brandon Linn, VP, Employer Brand Marketing and Social Media, Freedom Mortgage. Brandon discusses how the value of brand marketing and ...
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Leah Lizarondo: Leading the Way in Food Recovery Tech

412 Food Rescue's mission is to prevent perfectly good food from entering the waste stream by redirecting it to those who are experiencing food insecurity.In this episode of the My BFF Business Leader's Podcast, we sit down with Leah Lizarondo, ...
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Boosted Posts vs. Facebook Ads

Have you ever wondered what is the difference between Facebook’s boosted post option and a Facebook Ad? This blog post will answer this question and provide some background on both the boosted post and the Facebook ad. What is a ...
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Energy Connection Podcast: Topic – PJM Capacity Market

In this episode of the Energy Connection Podcast, we take a deep dive with hosts Andy Huenefeld and Phil Orend, joined by special guest, Steven Willins, into the volatile PJM Capacity Market where they discuss recent developments and potential implications ...
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Chris Leader: Real Estate Expert and Master Trainer

Chris Leader is the Master Trainer and Founder of Leader's Edge Training, one of North America's top Real Estate Coaching Organizations. Throughout his career, he has helped over 50,000 sales professionals take their business to new heights. His focus on ...
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Learn How to Make More BFFs “Business Friends Forever” with The My BFF Business Leaders Podcast!

The My BFF Business Leaders Podcast is officially live! This new podcast features business leaders who are shaping their industries and leading their businesses forward. Learn their secrets to business success and what they have planned for the future. The ...
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Survey Your Customers About (COVID-19)

A great way to stay in front of your prospects and customers is to ask them what they are thinking, planning, and doing to survive during this crisis and thrive beyond it. There are many free or low-cost tools that ...
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What does social media marketing cost?

Every business has the opportunity to be their own media network. However, not every business person is qualified to manage a media network.Ask yourself, would you feel comfortable acting as the writer, editor, producer, director, on-air talent, technical team and ...
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Case Study: ROI of Social Media for Mortgage Industry

My BFF Social, Media, Marketing and Advertising was hired by the nation’s 7th largest mortgage company to help them expand their social media presence and enhance consumer preference with key target audiences. The following results demonstrate the impact of a ...
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Case Study: Social Media ROI for Mortgage Industry

Audience GrowthSince our company was hired by the nation’s 7th largest mortgage company, their Facebook audience expanded from 5,000 to over 50,000, their Instagram following rose from under 100 to more than 1,200, and their LinkedIn audience grew from under ...
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Defining PR in 2020

Effective public relations requires the art of storytelling, the science of communication, and the sticktoitiveness of a professional salesperson. The payoff is significant. In its purest form PR has the power to move an audience with a timely message that ...
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Defining Public Relations in 2020

fEffective public relations requires the art of storytelling, the science of communication, and the sticktoitiveness of a professional salesperson. The payoff is significant.  In its purest form PR has the power to move an audience with a timely message that positively influences ...
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Defining Public Relations in 2020

f Effective public relations requires the art of storytelling, the science of communication, and the sticktoitiveness of a professional salesperson. The payoff is significant. In its purest form PR has the power to move an audience with a timely message ...
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My BFF Social Participates in #HuddleforHunger Initiative to Raise $1,890 for 412 Food Rescue!

To enhance the #huddleforhunger promotion a special painting featuring Mean Joe Greene carrying Lynn Swann in his arms was donated to 412 Food Rescue by My BFF Social Media Marketing and Advertising Agency based in Bakery Square, Pittsburgh. R-L: Matt ...
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Beat the Browns and Fight Hunger!

We may not be able to be on the field with the Pittsburgh Steelers the next time we play Cleveland, but we can beat them and help to end hunger that day! 412 Food Rescue is debuting #HuddleforHunger, a ONE-DAY ...
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Artist Kait Schoeb “Brothers-In-Arms” Painting to Support 412 Food Rescue

A special painting, "Brothers-In-Arms," featuring Mean Joe Greene carrying Lynn Swann in his arms will be used to raise funds for 412 Food Rescue as a part of their #HuddleforHunger program on December 1, 2019. See Q&A with the artist ...
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Social Media Recruiting Works!

In an economy where the unemployment rate is under 4%, the competition for talent is fierce. Presenting an attractive online image to prospective candidates is increasingly important. Working with medium-sized businesses to Fortune 500 companies, My BFF Social has developed a ...
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Social Media Recruiting Works!

In an economy where the unemployment rate is under 4%, the competition for talent is fierce. Presenting an attractive online image to prospective candidates is increasingly important. Working with medium-sized businesses to Fortune 500 companies, My BFF Social has developed ...
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My BFF Social Signs Kinect Energy

FOR IMMEDIATE RELEASE  MY BFF SOCIAL SIGNS KINECT ENERGY PITTSBURGH (May 06, 2019) – My BFF Social (www.mybffsocial.com), is pleased to announce the Pittsburgh-based marketing agency has been selected as the public relations agency of record for North America by Kinect Energy, ...
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My BFF Social Signs Kinect Energy

FOR IMMEDIATE RELEASE MY BFF SOCIAL SIGNS KINECT ENERGY PITTSBURGH (May 06, 2019) – My BFF Social (www.mybffsocial.com), is pleased to announce the Pittsburgh-based marketing agency has been selected as the public relations agency of record for North America by ...
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My BFF Social Featured in Google Small Business Community Spotlight!

Recently, I had the opportunity to be featured by Google Small Business. It is a community of professionals dedicated to enhancing each other's businesses and sharing best practices. The community shares questions and responds with expertise and guidance. If you ...
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My BFF Social Featured in Google Small Business Community Spotlight!

Recently, I had the opportunity to be featured by Google Small Business. It is a community of professionals dedicated to enhancing each other's businesses and sharing best practices. The community shares questions and responds with expertise and guidance. If you ...
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Meet Matt Gentile: Founder My BFF Social

Meet Matt Gentile, owner of My BFF Social, a full-service marketing agency in Pittsburgh. We asked Matt to share a few details about his challenges and hopes for the future, and of course, his top tips for others just starting out.Photo ...
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Meet Matt Gentile: Founder My BFF Social

Meet Matt Gentile, owner of My BFF Social, a full-service marketing agency in Pittsburgh. We asked Matt to share a few details about his challenges and hopes for the future, and of course, his top tips for others just starting ...
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Pittsburgh is on the Rise!

The Steel City was recently ranked as the second most-livable city in the U.S. according to the Global Liveability Index, an annual report by The Economist Intelligence Unit. The report ranked 140 cities in a list led by Vienna, Austria. ...
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Advanced Google Adwords Services

Through our affiliation with CME, My BFF Social Media is now able to offer advanced concepts for creating, managing, measuring, and optimizing Google AdWords advertising products. Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online consultants ...
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Advanced Google Adwords Services

Through our affiliation with CME, My BFF Social Media is now able to offer advanced concepts for creating, managing, measuring, and optimizing Google AdWords advertising products. Google Partners is Google's program for advertising agencies, digital marketing professionals, and other online ...
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LinkedIn Advertising Options

LinkedIn is the professionals' network. It was launched in May of 2003 and is owned by Microsoft. The platform has grown to over 500 million members with over 250M monthly active users. It is an essential network to host and showcase both yours ...
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LinkedIn Advertising Options

LinkedIn is the professionals' network. It was launched in May of 2003 and is owned by Microsoft. The platform has grown to over 500 million members with over 250M monthly active users. It is an essential network to host and ...
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What is Social Media?

Every social media post is an advertisement for your brand and your business, but it's also an opportunity to make a connection with the consumer. My BFF Social Media can help you make that connection.   Contact us today at www.mybffsocial.com or call 412.450.6046. 
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What is Social Media?

Every social media post is an advertisement for your brand and your business, but it's also an opportunity to make a connection with the consumer. My BFF Social Media can help you make that connection. Contact us today at www.mybffsocial.com ...
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Increase Engagement Using Dynamic Media and Facebook Advertising

Using visual media has long been known to increase consumer engagement. You know the old expression, "A picture is worth a thousand words." Well, we've taken that expression in a new direction. As we like to say, dynamic media is worth ...
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Increase Engagement Using Dynamic Media and Facebook Advertising

Using visual media has long been known to increase consumer engagement. You know the old expression, "A picture is worth a thousand words." Well, we've taken that expression in a new direction. As we like to say, dynamic media is ...
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What is Cryptocurrency and Blockchain?

Here are the Wikipedia references for both cryptocurrency and Bitcoin A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange that uses cryptography to secure its transactions, to control the creation of additional units, and to verify the transfer of assets.[1][2][3] Cryptocurrencies are a ...
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What is Cryptocurrency and Blockchain?

Here are the Wikipedia references for both cryptocurrency and Bitcoin A cryptocurrency (or crypto currency) is a digital asset designed to work as a medium of exchange that uses cryptography to secure its transactions, to control the creation of additional ...
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My BFF Social Makes $500 Donation to Philanthropic Partner – 412 Food Rescue

PITTSBURGH (January 22, 2018) – My BFF Social, a social media marketing agency in the city of Pittsburgh, donated $500 to its philanthropic partner, 412 Food Rescue. “As the son of a steelworker, I remember lean times when my father ...
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Motion Graphics: The Next Big Thing

Visual marketing continues to grow in importance as platforms like Instagram, Pinterest, and SnapChat continue to grow in prominence; however, video as has been reported over the past five years will be the next big thing...again. Check out the recent ...
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Stop Paying Manhattan Prices for Social Media Services

Having directed the PR and social media efforts of a Fortune 500 company for over eight (8) years in New Jersey, I contracted many agencies for advertising, digital, PR, and social media services. Today, I lead my own social media marketing and advertising ...
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Stop Paying Manhattan Prices for Social Media Services

Having directed the PR and social media efforts of a Fortune 500 company for over eight (8) years in New Jersey, I contracted many agencies for advertising, digital, PR, and social media services. Today, I lead my own social media ...
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Take a Knee for #PuertoRico

In today's media environment it is easy to forget about those who need help the most. Join me and together let's all #TakeAKnee, say a prayer, and make a donation for all those suffering from the impact of #HurricaneMaria in ...
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Take a Knee for #PuertoRico

In today's media environment it is easy to forget about those who need help the most. Join me and together let's all #TakeAKnee, say a prayer, and make a donation for all those suffering from the impact of #HurricaneMaria in ...
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Highlights: Pittsburgh Social Media Day 2017 #SMDAYPGH

Big shout out to The Huss Group for an awesome Social Media Day Pittsburgh #SMDAYPGH Conference. This inaugural event had something for everyone from CNN political commentator, Salena Zito to CMU's Ari Lightman and Google's Ben Weaver.  The event was ...
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Highlights: Pittsburgh Social Media Day 2017 #SMDAYPGH

Big shout out to The Huss Group for an awesome Social Media Day Pittsburgh #SMDAYPGH Conference. This inaugural event had something for everyone from CNN political commentator, Salena Zito to CMU's Ari Lightman and Google's Ben Weaver. The event was ...
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Social Media Day Pittsburgh Conference in Bakery Square #SMDAYPGH

Pittsburgh is staking its claim as a social media hub by hosting the inaugural Social Media Day Pittsburgh 2017 in Bakery Square. You can follow all the action via #SMDAYPGH.  Having presented and participated at social media conferences throughout the U.S. such ...
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Social Media Day Pittsburgh Conference in Bakery Square #SMDAYPGH

Pittsburgh is staking its claim as a social media hub by hosting the inaugural Social Media Day Pittsburgh 2017 in Bakery Square. You can follow all the action via #SMDAYPGH. Having presented and participated at social media conferences throughout the ...
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My BFF Social Media Marketing Strategy

 The My BFF Social Media Marketing Strategy is designed to put some structure and process in place to achieve business objectives. In short, My BFF stands for My Business Friends Forever. Build an Audience:The first step is to grow your social sphere via ...
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Penguins Win! Ready Made Social

It was 11:05 p.m. on June 11 and the Pittsburgh Penguins had just won their 5th Stanley Cup Championship. I wanted to post something to my personal Facebook page so I looked up the Penguins and sure enough the following ...
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Penguins Win! Ready Made Social

It was 11:05 p.m. on June 11 and the Pittsburgh Penguins had just won their 5th Stanley Cup Championship. I wanted to post something to my personal Facebook page so I looked up the Penguins and sure enough the following ...
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Happy Mother's Day

 Life began with waking up and loving my mother's face. - George Eliot  
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Happy Mother’s Day

Life began with waking up and loving my mother's face. - George Eliot
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Hello to All My BFFs!

 It is May 4 and I have launched my second company, My BFF Social!  The company is founded on the idea that one's friends make the best business connections.  Despite all of the ways that we are able to connect today, ...
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Hello to All My BFFs!

It is May 4 and I have launched my second company, My BFF Social! The company is founded on the idea that one's friends make the best business connections. Despite all of the ways that we are able to connect ...
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