Matt Gentile

Matt Gentile

Organic Reach Is Not Dead. Paid Reach Is Not Enough. Here’s What Actually Works in 2026. 

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Here’s what every business owner needs to know, and why having an experienced partner in your corner matters more than ever. The digital marketing landscape has never been more complicated — or more consequential. In 2026, the question businesses keep asking isn’t simply “should we post on social media?” It’s a more nuanced challenge: “How

Organic Reach Is Not Dead. Paid Reach Is Not Enough. Here’s What Actually Works in 2026.  Read More »

Scaling Smarter: How MyBFF Social Helped Home Partners of America Expand Its Lease with a Right to Purchase Program

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When Home Partners of America (HPA) approached MyBFF Social, they had a clear mission: expand their Lease with a Right to Purchase program across the country. The program offers qualified consumers the opportunity to lease a home with the option to purchase it later—a compelling alternative for renters not yet ready to buy. Click here

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MyBFF LeadPro: A CRM Solution for Small Business

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In today’s fast-paced business environment, small to medium-sized businesses (SMBs) face numerous challenges in effectively managing their customer relationships and streamlining their marketing efforts. This is where a state-of-the-art Customer Relationship Management (CRM) system like MyBFF LeadProTM comes into play. Designed specifically for growing businesses, MyBFF LeadPro offers a comprehensive suite of features and benefits

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MyBFF Social Wins Excellence in Customer Service Award

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We are pleased to announce MyBFF Social, a full-service marketing agency, has been recognized with an “Excellence in Customer Service” award by the Business Intelligence Group. The award demonstrates the agency’s dedication and commitment to providing exceptional service to its clients. MyBFF Social specializes in developing and executing social media, marketing, and advertising solutions that

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Which is better for your business – Google or Facebook?

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Both Google and Facebook can be effective platforms for lead generation, but the one that is better for your business will depend on your specific goals, target audience, and marketing strategy. Google: Google is a powerful platform for lead generation because it allows businesses to reach people who are actively searching for products or services

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