social media
Video marketing is no longer a luxury—it’s a necessity. But for small businesses, the challenge isn’t just creating videos; it’s doing so without breaking the bank. The good news? You don’t need a Hollywood budget to make an impact on YouTube, Facebook, Instagram, and LinkedIn. Here are 10 tips on how you can produce high-quality […]
10 Tips for Winning Video on a Budget Read More »
Lisa Cozzi is the Founder and CEO of The Lisa Cozzi Real Estate Team at CENTURY 21 AllPoints Realty. Her team is renowned for leading the multi-family investment market, having successfully closed thousands of units across New England, including Connecticut, Massachusetts, Rhode Island, New York, and beyond. This success is driven by a commitment to
Lisa Cozzi and The Lisa Cozzi Team Read More »
Did you know – 76% of consumers have bought something they saw on a brand’s social media page. Social media isn’t just a playground for viral memes and dance challenges—it’s the most powerful marketing engine of the 21st century. If your business isn’t leveraging social media platforms, you’re leaving money on the table. Full stop.
Americans Spending Majority of Screen Time on Social Media Read More »
For small businesses trying to navigate digital advertising, Meta (formerly Facebook) is more of a nightmare than a partner. What should be a powerful tool to grow a brand and connect with customers has instead become an exhausting, time-consuming ordeal. Between arbitrary account suspensions, labyrinthine security protocols, and non-existent customer service, small business owners are
META Does Not Give a 💩 About Your Small Business! Read More »
Public relations has come a long way from press releases and media events. In 2025, PR is an ever-evolving beast—blending storytelling, digital marketing, advertising, and even data analytics to craft compelling narratives. Gone are the days of simply hoping for media coverage; today’s PR pros are strategists, content creators, crisis managers, and data wizards all
Public Relations in 2025: Mastering Earned, Owned, and Paid Media for Maximum Impact Read More »
We’re living in an age where artificial intelligence can write your blog posts, respond to customer inquiries, and even generate ad campaigns with just a few clicks. Sounds like a dream for brands, right? Well, not so fast. While AI has certainly streamlined content creation, it has also flooded the internet with generic, soulless material.
Authenticity is Your Brand’s Superpower in an Explosion of AI Content Read More »
If you’re running a small business, your personal brand is one of your most valuable assets. It’s what makes people trust you, remember you, and want to do business with you. Think about the big names—Jamie Diamond, Elon Musk, Jeff Bezos, just the mention of their names and your mind immediately names at least one
Personal Branding Matters for Your Business Read More »
In today’s dynamic business environment, embracing artificial intelligence (AI) isn’t just an advantage—it’s a game-changer. For small to medium-sized businesses (SMBs), tools like Google Gemini, Anthropic’s Claude, Grok, and OpenAI’s ChatGPT are revolutionizing everyday operations. Whether you’re a CEO, CMO, or a dedicated business professional, understanding which AI tools can streamline your marketing, accounting, legal,
What are the Best AI Tools for Small Businesses? Read More »
In today’s competitive marketplace, businesses must allocate their resources wisely to thrive. Social media, marketing, and advertising are vital to growth, yet they often represent some of the largest overhead expenses for organizations. For many small and medium-sized businesses (SMBs) and even large corporations, outsourcing these functions has become a strategic solution to manage costs,
Outsourcing Your Marketing Just Makes Sense Read More »
Trend Drives Increased Demand for Paid Search and Social Social media has fundamentally reshaped how brands interact with their audiences. However, the once-rich landscape of organic reach has seen a significant decline in recent years. As platforms evolve, businesses face mounting challenges in using organic social media alone to achieve objectives like brand awareness, brand
Organic Social Media Reach Continues to Decline Read More »
