My BFF Social Signs Kinect Energy



PITTSBURGH (May 06, 2019) – My BFF Social (, is pleased to announce the Pittsburgh-based marketing agency has been selected as the public relations agency of record for North America by Kinect Energy, one of the top three energy managers in the world.

My BFF Social is distinguished from other agencies by embedding its marketing professionals directly into its client’s business. With a strategic focus on compelling messaging and creative program execution, My BFF Social has delivered exceptional results for its customers.

“The explosion in mobile and social media over the last several years have presented a tremendous opportunity to drive brand awareness and business goals. We’re committed to staying ahead of the curve in terms of innovation and creativity, but we also recognize that marketing must contribute to the bottom line,” said Matt Gentile, Managing Director, My BFF Social. “Having both corporate and agency experience has enabled us to identify the right opportunities and move efficiently to meet the needs of our clients,” added Gentile.

Formerly OnDemand Energy, based in Moon Township was acquired by World Fuel Services in January 2018 and is now a part of its global subsidiary, Kinect Energy. With more than 400 industry experts and dedicated account managers Kinect Energy services approximately 6,000 clients from offices spread throughout Asia, Europe and the United States. In aggregate, it manages over 200TWh of energy, making Kinect Energy one of the top three energy managers in the world.

“We are very excited to be working with My BFF Social on our marketing automation, public relations and social media programs,” said Phil Orend, Director, Marketing and Sales, Kinect Energy. As a global powerhouse in energy management we have so much talent and expertise to showcase to the market,” said Orend.

About My BFF Social

My BFF Social LLC ( is a full-service marketing agency that specializes in helping brands and businesses make more “BFFs – Business Friends Forever”. We develop and execute social media, marketing, advertising, and public relations strategies. With a strong expertise in energy, finance, food, medical, and real estate, our focus is on developing the right message, defining the target audience and delivering it through the right marketing channel mix for maximum return on investment. Learn more at

© 2019 My BFF Social LLC. All Rights Reserved.

Contact: Matt Gentile, Managing Director, My BFF Social


M: 412.477.3349


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