marketing – My BFF Social

GEO Is the New SEO: How to Show Up When AI Does the Googling for Everyone

Leave a Comment / Artificial Intelligence, Business Leaders Podcast, Marketing, Trending / Matt Gentile

The internet has changed again, because apparently the internet enjoys making marketers earn their therapy. For years, the game was simple enough: write useful content, optimize it for Google, sprinkle in some backlinks, maybe whisper a prayer to the algorithm gods, and wait for traffic. That world is not exactly dead, but it is definitely […]

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MyBFF Social Client News

Client News / Matt Gentile

This page is dedicated to MyBFF Social client news and updates:

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Start With a Point of View, Not a Pitch.

Uncategorized / Matt Gentile

Most businesses sound interchangeable online. The language is polished. The promises are big. The differentiation is thin. In 2026, standing out online has very little to do with volume. It’s not about posting more. It’s not about chasing trends. And it’s definitely not about yelling louder than your competitors. The brands and sales professionals winning

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Make Sure Your Business is Found by AI Search

Artificial Intelligence, Business Leaders Podcast, Marketing / Matt Gentile

AI search is quickly becoming the front door to your brand, so you need to optimize for answers, not just clicks. Here’s how to make sure your business actually shows up when customers ask AI tools what to buy, who to trust, and where to go. Let’s start by discussing what AI Search is and

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To 5 AI Strategies for Modern Brokers and Agents

Artificial Intelligence, Real Estate Marketing / mybffsocial

Start harnessing AI’s potential for brokerage, finance, franchise, home services and private equity, with practical advice and takeaways for professionals ready to move fast, think bigger, and close smarter.

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In Business – Silence Speaks Volumes

Communication, Marketing, Media / mybffsocial

One of the best ways to generate new business is to be responsive. Responsiveness conveys reliability, respect, and professionalism — qualities that every prospect, client, or partner is seeking when deciding who to trust with their time, money, or brand.

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Business AI Tools Coming to Social Networks

Artificial Intelligence, Media / mybffsocial

If you’re a sales agent in real estate, finance, or home services, social media is your modern open house, marketing channel, customer touchpoint, and deal-closing engine—all in one. But with platforms changing fast, it’s easy to miss what matters most for connecting with prospects and growing your business. Here’s your deep-dive on the biggest social

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Case Study: Amplifying AI Business and Investment Through Onsite Activation Teams and Paid Media Campaigns

Artificial Intelligence, Marketing, Media, Paid Media, Public Relations, Trending / mybffsocial

When AI Horizons Pittsburgh set out to make its 2025 conference the definitive gathering for AI adoption and commercialization, the organizers chose MyBFF Social to ensure the story reached and resonated with the right audiences—from the defense industry and leading AI businesses and technologists, to venture capitalists, manufacturers, and biomedical innovators.

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Yes, Your Small Business is Big Enough for an Ad Agency

Marketing / mybffsocial

If you’re running a small business in 2025, you might feel like you’re shouting into the void. You’ve got a great team, a solid product, and a passion for what you do—yet somehow, your phone isn’t ringing the way it used to. The truth? Digital word-of-mouth just doesn’t move the way it did before. In

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Creativity Meets Code: Welcome to the Next Era of Advertising

Business Leaders Podcast, Trending / mybffsocial

The Future of Social Media, Marketing, and Advertising: Human Ingenuity Meets AI Innovation As we look ahead, the landscape of social media, marketing, and advertising is evolving at a breakneck pace. Businesses and brands are leveraging advanced technologies-most notably artificial intelligence (AI)-to reach, engage, and convert audiences like never before. Yet, as AI continues to

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