public relations

public relations

Public Relations in 2025: Mastering Earned, Owned, and Paid Media for Maximum Impact

Public Relations /

Public relations has come a long way from press releases and media events. In 2025, PR is an ever-evolving beast—blending storytelling, digital marketing, advertising, and even data analytics to craft compelling narratives. Gone are the days of simply hoping for media coverage; today’s PR pros are strategists, content creators, crisis managers, and data wizards all […]

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What is Public Relations in 2024?

Public Relations, Trending /

Public relations is the strategic communication process that builds mutually beneficial relationships between organizations and their publics. The “publics” can include customers, employees, investors, media, government, and the general public. PR professionals aim to create a positive perception of their organization through various channels and tactics, including media relations, social media engagement, content creation, event

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Amplify Your Brand and Drive Leads: Mastering PR and Paid Social Strategies

Paid Media /

Understanding the strategic importance of increasing brand awareness is crucial for driving lead generation. Brand awareness not only familiarizes potential customers with your products or services but also builds trust and credibility, setting the stage for lead conversion. In today’s digital age, public relations (PR) and paid social media are pivotal in enhancing brand visibility,

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Cut Costs with AI-Enabled Social Media, Marketing and Advertising with MyBFF Social in 2024!

Marketing, Trending /

How to Scale for Growth in a Slowing Economy? Where is the economy heading? How should I plan my marketing budget? Every business owner and CEO I speak with is asking these same questions. Some are excited about the prospects for growth in the year ahead, others are pulling in their horns and battening down

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