Marketing

Recruit Smarter with Google, Meta, and LinkedIn

Marketing, Media /

In the race to recruit top talent, especially in competitive industries like real estate, digital advertising is no longer optional—it’s a strategic must. And if you’re not leveraging the Big Three—Google, Meta (Facebook/Instagram), and LinkedIn—you’re likely losing ground to competitors who are. A recently released report from Recruiting Insight, (The premier provider of talent acquisition […]

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Why Small Businesses Must Invest in Advertising During a Down Economy

Business Leaders Podcast, Marketing, Paid Media /

When the economy tightens, many small businesses instinctively cut back on marketing and advertising. It feels like the smart move—protect cash flow, reduce expenses, ride out the storm. But this instinct can be a costly mistake. In a challenging economy, visibility matters more than ever. If customers aren’t seeing you, they’re not buying from you.

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Outsourcing Your Marketing Just Makes Sense

Marketing /

In today’s competitive marketplace, businesses must allocate their resources wisely to thrive. Social media, marketing, and advertising are vital to growth, yet they often represent some of the largest overhead expenses for organizations. For many small and medium-sized businesses (SMBs) and even large corporations, outsourcing these functions has become a strategic solution to manage costs,

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The Marketing Overhead Conundrum

Business Leaders Podcast, Marketing /

Overhead costs can weigh down even the most profitable companies. Rent, salaries, utilities, and other fixed expenses often grow disproportionately to revenue, leaving businesses struggling to maintain profitability. This is especially true in marketing departments, where businesses often invest heavily in in-house teams that may lack the specialized expertise needed to stay competitive in today’s

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A Strong Social Media Marketing Strategy is Vital for Businesses in 2025

Business Leaders Podcast, Marketing, Media /

In 2025, social media is no longer just a digital trend; it’s a core business strategy, one that every brand—from small businesses to global corporations—must adopt to stay competitive. With over 5 billion social media users globally, the digital landscape is a bustling marketplace where customers of all ages engage with brands daily. As new

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How To Drive More Business with the Power of Google and Meta 

Marketing, Paid Media /

In today’s fast-paced digital landscape, staying ahead of the competition requires a strategic approach to marketing. To achieve objectives like brand awareness, consumer engagement, or lead generation, businesses must leverage the most effective platforms available. Google and Meta (formerly Facebook) are two digital giants that have revolutionized the advertising space, offering businesses unparalleled opportunities to

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How Effective Marketing Drives Business Growth

Marketing /

Businesses often find themselves at a crossroads, striving to grow but facing unique challenges that can hinder their expansion. In this competitive landscape, effective marketing plays a crucial role in propelling these businesses toward their growth goals. From enhancing brand visibility to driving sales, a well-executed marketing strategy supports strong business growth. This blog post

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The Power of Personal Touch in Marketing: Building Trust and Positive Relationships

Marketing /

In today’s fast-paced, digitally driven world, consumers are constantly bombarded with advertisements, promotions, and marketing messages from every direction. Amid this noise, brands must find ways to stand out and connect with their audience on a deeper level. One of the most effective ways to achieve this is through personalized marketing. Implementing a personal touch

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MyBFF Social Launches Multilingual Social Media Marketing Solutions

About Us, Marketing /

“Our in-language marketing solutions go beyond mere translation,” said Matt Gentile, Founder and CEO, MyBFF Social. “We adapt content to resonate culturally with diverse audiences, ensuring our clients’ messaging is impactful and inclusive. This service enables businesses to break down language barriers and build meaningful connections with customers, prospects and recruits who prefer to communicate in their native language. When you look at companies like Nvidia (NVDA) and the future of artificial intelligence (AI) in marketing, it is more important than ever to have a strategic partner like MyBFF Social advocating for your business.”

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