Marketing

GEO Is the New SEO: How to Show Up When AI Does the Googling for Everyone

The internet has changed again, because apparently the internet enjoys making marketers earn their therapy. For years, the game was simple enough: write useful content, optimize it for Google, sprinkle in some backlinks, maybe whisper a prayer to the algorithm gods, and wait for traffic. That world is not exactly dead, but it is definitely […]

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Case Study: Amplifying AI Business and Investment Through Onsite Activation Teams and Paid Media Campaigns

When AI Horizons Pittsburgh set out to make its 2025 conference the definitive gathering for AI adoption and commercialization, the organizers chose MyBFF Social to ensure the story reached and resonated with the right audiences—from the defense industry and leading AI businesses and technologists, to venture capitalists, manufacturers, and biomedical innovators.

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AI, Ads and Community: A Formula for Growth in an AI-Driven Economy

In today’s ultra‑connected landscape, new digital tools are leveling the playing field for small and medium‑sized businesses. With global internet penetration soaring to 67.9 percent and social media adoption hitting 63.9 percent of humanity, the digital frontier is brimming with opportunities. Against this backdrop, AI‑powered strategies are emerging as a powerful accelerant for visibility, influence, and conversions—especially

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Unlocking Canva AI: The Future of Branding for Sales Agents

In today’s competitive sales environment, the ability to brand yourself effectively is no longer optional—it’s essential. Clients are drawn to professionals who not only deliver results but also present themselves in a polished, innovative way. Fortunately, Canva has rolled out a suite of powerful AI-driven tools that make branding easier, faster, and more creative than

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Scaling Local Visibility & Lead Flow Across Dozens of Franchisees with a National Drywall Repair Franchise

1. The Challenge A national drywall repair franchise needed to bridge the gap between strong national brand recognition and the varied digital marketing needs of its independently owned territories. With more than 100 locations across North America, the franchise faced several challenges common to growing home-service brands: The corporate team partnered with MyBFF Social to

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Scaling Smarter: How MyBFF Social Helped Home Partners of America Expand Its Lease with a Right to Purchase Program

When Home Partners of America (HPA) approached MyBFF Social, they had a clear mission: expand their Lease with a Right to Purchase program across the country. The program offers qualified consumers the opportunity to lease a home with the option to purchase it later—a compelling alternative for renters not yet ready to buy. Click here

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