Business Leaders Podcast

GEO Is the New SEO: How to Show Up When AI Does the Googling for Everyone

Leave a Comment / Artificial Intelligence, Business Leaders Podcast, Marketing, Trending /

The internet has changed again, because apparently the internet enjoys making marketers earn their therapy. For years, the game was simple enough: write useful content, optimize it for Google, sprinkle in some backlinks, maybe whisper a prayer to the algorithm gods, and wait for traffic. That world is not exactly dead, but it is definitely […]

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Podcast: How to Set Twice as Many Recruiting Appointments as Your Competitors

Business Leaders Podcast, Real Estate Marketing /

By Ben Hess It’s no secret that recruiting appointments lead to hires. No appointments = no hires. Yes, you can try to convert a higher percentage of your appointments into hires, but increasing appointment volume is what really moves the needle. That’s why I asked Anthony Spitalieri to join us on this week’s podcast. Anthony is the

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Creativity Meets Code: Welcome to the Next Era of Advertising

Business Leaders Podcast, Trending /

The Future of Social Media, Marketing, and Advertising: Human Ingenuity Meets AI Innovation As we look ahead, the landscape of social media, marketing, and advertising is evolving at a breakneck pace. Businesses and brands are leveraging advanced technologies-most notably artificial intelligence (AI)-to reach, engage, and convert audiences like never before. Yet, as AI continues to

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Why Small Businesses Must Invest in Advertising During a Down Economy

Business Leaders Podcast, Marketing, Paid Media /

When the economy tightens, many small businesses instinctively cut back on marketing and advertising. It feels like the smart move—protect cash flow, reduce expenses, ride out the storm. But this instinct can be a costly mistake. In a challenging economy, visibility matters more than ever. If customers aren’t seeing you, they’re not buying from you.

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Which AI Should You Trust With Your Business? We Tested Them So You Don’t Have To.

Business Leaders Podcast, Trending /

Let’s face it—AI is everywhere. Your inbox, your feed, your team meetings—everywhere. And if you’re running a business or heading up marketing, you’re probably wondering: “Which AI platforms are actually worth my time?” A totally fair question. With names like ChatGPT, Claude, Gemini, Grok, and Perplexity flying around, it can feel like alphabet soup with

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A Definitive Guide to Business Marketing on Social Media

Business Leaders Podcast, Media /

Social media has become ubiquitous in our culture and in business. Platforms like Facebook, Instagram, LinkedIn, Google, and YouTube aren’t just for funny memes and catching up with friends—they’re powerful tools for businesses to get noticed, build relationships, and drive real results. But here’s the thing: each platform has its own individual value proposition, strengths,

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