Shift in Trust to Social Content Creators Over Traditional TV Personalities or Actors Let’s be real – if your brand isn’t showing up on social media, does it even exist? With billions (yes, billions) of people scrolling, swiping, and double-tapping their way through the day, social platforms have officially taken over how we consume everything—from […]
Social Media is Winning Gen Y and Z Read More »
When the economy tightens, many small businesses instinctively cut back on marketing and advertising. It feels like the smart move—protect cash flow, reduce expenses, ride out the storm. But this instinct can be a costly mistake. In a challenging economy, visibility matters more than ever. If customers aren’t seeing you, they’re not buying from you.
Why Small Businesses Must Invest in Advertising During a Down Economy Read More »
Let’s face it—AI is everywhere. Your inbox, your feed, your team meetings—everywhere. And if you’re running a business or heading up marketing, you’re probably wondering: “Which AI platforms are actually worth my time?” A totally fair question. With names like ChatGPT, Claude, Gemini, Grok, and Perplexity flying around, it can feel like alphabet soup with
Which AI Should You Trust With Your Business? We Tested Them So You Don’t Have To. Read More »
Lisa Cozzi is the Founder and CEO of The Lisa Cozzi Real Estate Team at CENTURY 21 AllPoints Realty. Her team is renowned for leading the multi-family investment market, having successfully closed thousands of units across New England, including Connecticut, Massachusetts, Rhode Island, New York, and beyond. This success is driven by a commitment to
Lisa Cozzi and The Lisa Cozzi Team Read More »
Social media has become ubiquitous in our culture and in business. Platforms like Facebook, Instagram, LinkedIn, Google, and YouTube aren’t just for funny memes and catching up with friends—they’re powerful tools for businesses to get noticed, build relationships, and drive real results. But here’s the thing: each platform has its own individual value proposition, strengths,
A Definitive Guide to Business Marketing on Social Media Read More »
Trend Drives Increased Demand for Paid Search and Social Social media has fundamentally reshaped how brands interact with their audiences. However, the once-rich landscape of organic reach has seen a significant decline in recent years. As platforms evolve, businesses face mounting challenges in using organic social media alone to achieve objectives like brand awareness, brand
Organic Social Media Reach Continues to Decline Read More »
Overhead costs can weigh down even the most profitable companies. Rent, salaries, utilities, and other fixed expenses often grow disproportionately to revenue, leaving businesses struggling to maintain profitability. This is especially true in marketing departments, where businesses often invest heavily in in-house teams that may lack the specialized expertise needed to stay competitive in today’s
The Marketing Overhead Conundrum Read More »
In 2025, social media is no longer just a digital trend; it’s a core business strategy, one that every brand—from small businesses to global corporations—must adopt to stay competitive. With over 5 billion social media users globally, the digital landscape is a bustling marketplace where customers of all ages engage with brands daily. As new
A Strong Social Media Marketing Strategy is Vital for Businesses in 2025 Read More »
In today’s digital landscape, having a verified and optimized Google My Business (GMB) profile is no longer optional – it’s a necessity. Google’s recent updates have made this clearer than ever. Now, if you want to run Local Service Ads (LSA), you must have a verified GMB. This move underscores Google’s push to make GMB
Maximizing Business Impact With Your Google My Business Profile Read More »
Are you dreaming of crystal-clear waters, swaying palm trees, and breathtaking island vistas? As one of the largest and leading real estate organizations serving the Caribbean and Western Atlantic, Coldwell Banker Island Affiliates is your gateway to paradise.
Paradise is Only a Click Away Read More »
