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PR and Social Media Are Evolving: AI Just Broke the Playbook

In a world drowning in AI slop, shrinking newsrooms, and fading opinion leaders, how do realtors, mortgage brokers, PE firms, and franchise brands still build trust and earn attention without lighting money on fire with vanity PR and broad‑reach ads? The old formula was simple: get quoted in a reputable outlet, land a segment on […]

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The Power of Social Media Marketing: A Strategic Guide to Building Lasting Brand Awareness

In the ever-evolving digital landscape, businesses grapple with the challenge of making their mark in a crowded online space. As consumer attention becomes increasingly fragmented, the need for strategic and impactful marketing approaches has never been more crucial. In this blog, we delve into the realm of social media marketing, an omnipotent force that not

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¿Cómo desarrollar una estrategia de marketing de contenidos exitosa? 

A través de los últimos años el Marketing digital en Latinoamérica ha presentado un crecimiento exponencial. El estallido de la pandemia COVID-19, aceleró la transformación digital de las organizaciones y abrió la puerta a una nueva estrategia de negocio. Según NTT DATA y MIT Technology Review (2022) en su estudio  DIGITAL MARKETING EN AMÉRICA LATINA:

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MyBFF Social Nominated for “Start Up Company of the Year” by Pittsburgh Tech Council

Each year, the Pittsburgh Technology Council celebrates the most successful and innovative companies in Southwestern PA. This year, it’s the 25th Anniversary of the Tech 50 Awards and MyBFF Social is honored to be among the finalist for Start-Up Company of the Year! “To be mentioned alongside so many inspiring and talented organizations is incredibly

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Social Media & Video Advertising Trending Up in 2021

Studies show that a little over 90 percent of U.S. companies are using social media for marketing purposes. Social messaging and video continue to be a growing trend of the future in relation to social media advertising and believed to have the biggest effect on marketing strategies. Advertising spending on social video continues to grow

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Will Slideshare Acquisition by Scribd Affect Functionality?

According to LinkedIn, Scribd will take over operations of SlideShare on September 24. Scribd CEO, Trip Adler, stated that SlideShare will continue to operate as a standalone service, separate from Scribd, and that he’s hopeful it will continue to be well-integrated with LinkedIn. “Nothing will change in the initial months,” Adler said. “We have a

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