Paid Media – My BFF Social

META Does Not Give a 💩 About Your Small Business!

For small businesses trying to navigate digital advertising, Meta (formerly Facebook) is more of a nightmare than a partner. What should be a powerful tool to grow a brand and connect with customers has instead become an exhausting, time-consuming ordeal. Between arbitrary account suspensions, labyrinthine security protocols, and non-existent customer service, small business owners are […]

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Paid Search and Social Ads Driving More Business in 2025

Paid Media / mybffsocial

When it comes to digital marketing, businesses have a variety of tools to reach their audiences and achieve specific objectives. Among the most prominent strategies are display advertising, paid search, and social media advertising. While display advertising can play a key role in reinforcing brand recognition, paid search and social media campaigns crush it when

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Why LinkedIn Advertising Should Be Part of Your 2025 Marketing Strategy

Media, Paid Media, Trending / mybffsocial

LinkedIn has long been known as the professional’s professional network, but in recent years, it has evolved into a powerhouse for targeted advertising. For businesses looking to expand their reach in B2B, recruiting, franchise sales, and even B2C markets, LinkedIn is a platform that can no longer be ignored. As competition increases across advertising platforms,

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Maximizing Business Impact With Your Google My Business Profile

Business Leaders Podcast, Media, Paid Media / mybffsocial

In today’s digital landscape, having a verified and optimized Google My Business (GMB) profile is no longer optional – it’s a necessity. Google’s recent updates have made this clearer than ever. Now, if you want to run Local Service Ads (LSA), you must have a verified GMB. This move underscores Google’s push to make GMB

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How To Drive More Business with the Power of Google and Meta

Marketing, Paid Media / mybffsocial

In today’s fast-paced digital landscape, staying ahead of the competition requires a strategic approach to marketing. To achieve objectives like brand awareness, consumer engagement, or lead generation, businesses must leverage the most effective platforms available. Google and Meta (formerly Facebook) are two digital giants that have revolutionized the advertising space, offering businesses unparalleled opportunities to

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Harness the Power of Google and Meta with MyBFF Social’s Paid Media Services

Paid Media / mybffsocial

In today’s fast-paced digital world, businesses need to stay ahead of the curve to effectively drive their business objectives. Whether it’s brand awareness, consumer engagement, or lead generation, leveraging the right platforms is crucial. Google and Meta (formerly Facebook) are two of the largest technology giants that have revolutionized digital marketing through their sophisticated algorithms

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The Evolution of Paid Search and Social Media with AI: A Paradigm Shift in Client, Prospect, and Customer Engagement

Paid Media, Trending / Matt Gentile

The digital marketing landscape is undergoing a significant transformation, driven by advancements in artificial intelligence (AI). Paid search and social media, two of the most potent tools in a marketer’s arsenal, are poised to benefit immensely from AI’s capabilities. As AI continues to evolve, it promises to enhance how businesses engage with clients, prospects, and

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Amplify Your Brand and Drive Leads: Mastering PR and Paid Social Strategies

Paid Media / Matt Gentile

Understanding the strategic importance of increasing brand awareness is crucial for driving lead generation. Brand awareness not only familiarizes potential customers with your products or services but also builds trust and credibility, setting the stage for lead conversion. In today’s digital age, public relations (PR) and paid social media are pivotal in enhancing brand visibility,

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