Video marketing is no longer a luxury—it’s a necessity. But for small businesses, the challenge isn’t just creating videos; it’s doing so without breaking the bank. The good news? You don’t need a Hollywood budget to make an impact on YouTube, Facebook, Instagram, and LinkedIn. Here are 10 tips on how you can produce high-quality […]
10 Tips for Winning Video on a Budget Read More »
Did you know – 76% of consumers have bought something they saw on a brand’s social media page. Social media isn’t just a playground for viral memes and dance challenges—it’s the most powerful marketing engine of the 21st century. If your business isn’t leveraging social media platforms, you’re leaving money on the table. Full stop.
Americans Spending Majority of Screen Time on Social Media Read More »
For small businesses trying to navigate digital advertising, Meta (formerly Facebook) is more of a nightmare than a partner. What should be a powerful tool to grow a brand and connect with customers has instead become an exhausting, time-consuming ordeal. Between arbitrary account suspensions, labyrinthine security protocols, and non-existent customer service, small business owners are
META Does Not Give a 💩 About Your Small Business! Read More »
If you’re running a small business, your personal brand is one of your most valuable assets. It’s what makes people trust you, remember you, and want to do business with you. Think about the big names—Jamie Diamond, Elon Musk, Jeff Bezos, just the mention of their names and your mind immediately names at least one
Personal Branding Matters for Your Business Read More »
Social media has become ubiquitous in our culture and in business. Platforms like Facebook, Instagram, LinkedIn, Google, and YouTube aren’t just for funny memes and catching up with friends—they’re powerful tools for businesses to get noticed, build relationships, and drive real results. But here’s the thing: each platform has its own individual value proposition, strengths,
A Definitive Guide to Business Marketing on Social Media Read More »
Trend Drives Increased Demand for Paid Search and Social Social media has fundamentally reshaped how brands interact with their audiences. However, the once-rich landscape of organic reach has seen a significant decline in recent years. As platforms evolve, businesses face mounting challenges in using organic social media alone to achieve objectives like brand awareness, brand
Organic Social Media Reach Continues to Decline Read More »
LinkedIn has long been known as the professional’s professional network, but in recent years, it has evolved into a powerhouse for targeted advertising. For businesses looking to expand their reach in B2B, recruiting, franchise sales, and even B2C markets, LinkedIn is a platform that can no longer be ignored. As competition increases across advertising platforms,
Why LinkedIn Advertising Should Be Part of Your 2025 Marketing Strategy Read More »
The term “viral content” is thrown around frequently in the digital age, but what does it actually mean? Most people associate viral content with millions of views, shares, and comments, but the reality is more nuanced. Viral content isn’t just about reaching a large audience; it’s about doing so rapidly, with high engagement and a
What Does Viral Content Really Mean? Read More »
In 2025, social media is no longer just a digital trend; it’s a core business strategy, one that every brand—from small businesses to global corporations—must adopt to stay competitive. With over 5 billion social media users globally, the digital landscape is a bustling marketplace where customers of all ages engage with brands daily. As new
A Strong Social Media Marketing Strategy is Vital for Businesses in 2025 Read More »
In today’s digital landscape, having a verified and optimized Google My Business (GMB) profile is no longer optional – it’s a necessity. Google’s recent updates have made this clearer than ever. Now, if you want to run Local Service Ads (LSA), you must have a verified GMB. This move underscores Google’s push to make GMB
Maximizing Business Impact With Your Google My Business Profile Read More »
