Media

Business AI Tools Coming to Social Networks

If you’re a sales agent in real estate, finance, or home services, social media is your modern open house, marketing channel, customer touchpoint, and deal-closing engine—all in one. But with platforms changing fast, it’s easy to miss what matters most for connecting with prospects and growing your business.  Here’s your deep-dive on the biggest social

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Case Study: Amplifying AI Business and Investment Through Onsite Activation Teams and Paid Media Campaigns

When AI Horizons Pittsburgh set out to make its 2025 conference the definitive gathering for AI adoption and commercialization, the organizers chose MyBFF Social to ensure the story reached and resonated with the right audiences—from the defense industry and leading AI businesses and technologists, to venture capitalists, manufacturers, and biomedical innovators.

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Scaling Smarter: How MyBFF Social Helped Home Partners of America Expand Its Lease with a Right to Purchase Program

When Home Partners of America (HPA) approached MyBFF Social, they had a clear mission: expand their Lease with a Right to Purchase program across the country. The program offers qualified consumers the opportunity to lease a home with the option to purchase it later—a compelling alternative for renters not yet ready to buy. Click here

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5 Steps to Growth with a Strong Online Presence

In today’s digitally driven marketplace, small businesses and emerging brands face both unprecedented opportunities and fierce competition when promoting products and services online. A robust online presence can level the playing field, allowing smaller players to reach global audiences without the budgets of larger enterprises. According to Investopedia, effective digital marketing channels—including websites, social media,

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Recruit Smarter with Google, Meta, and LinkedIn

In the race to recruit top talent, especially in competitive industries like real estate, digital advertising is no longer optional—it’s a strategic must. And if you’re not leveraging the Big Three—Google, Meta (Facebook/Instagram), and LinkedIn—you’re likely losing ground to competitors who are. A recently released report from Recruiting Insight, (The premier provider of talent acquisition

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