Over 2M+ Targeted Media Impressions and 12,000 Click-Throughs in Two Weeks
The Opportunity
When AI Horizons Pittsburgh set out to make its 2025 conference the definitive gathering for AI adoption and commercialization, the organizers chose MyBFF Social to ensure the story reached and resonated with the right audiences—from the defense industry and leading AI businesses and technologists, to venture capitalists, manufacturers, and biomedical innovators. Click here to view the AI Horizons Case Study.
With a mandate to craft a digital-first, measurable, and agile promotion strategy, MyBFF Social combined targeted paid media, dynamic organic content, and onsite activation to cut through the static and showcase Pittsburgh as a true center of practical AI deployment.
Our creative and our hustle elevated event visibility before, during, and after the summit—capturing momentum among regional and national leaders, driving direct engagement to AIHorizonsPgh.com, and turning cutting-edge conversation into lasting brand impact.
MyBFF Social was brought in to design and execute a digital-first promotion strategy: focused, agile, and measurable.
Our scope was clear:
- Paid Media Campaigns targeting defense, energy, government, medical and tech.
- Organic Content Strategy to tell the brand story across LinkedIn, X, and META.
- Onsite Social Media Activation during the conference to capture live energy, extend reach, and reinforce Pittsburgh’s leadership in AI.
To deliver maximum impact within our role, the MyBFF Social team built an integrated plan:
- Pre-Event Visibility
Targeted paid ads and organic storytelling introduced the conference to new audiences, spotlighting key speakers, sessions, and Pittsburgh’s unique position in AI. - Live Engagement
Our team was onsite to manage real-time posting, live coverage, and social amplification, ensuring attendees and those following remotely saw the momentum unfold. - Post-Event Extension
Highlights, recaps, and engagement pushes kept the conversation going after the final keynote, reinforcing brand recall.
The Results
Our activation delivered measurable traction and visibility across all channels. The event featured such high-powered speakers as Governor Josh Shapiro, Senator Dave McCormick, Jake Loosararian, CEO, Gecko Robotics, Dr. Shiv Rao, Co-Founder and CEO, Abridge and Deepak Pathak, Co-Founder and CEO, Skild AI.
- 2M+ impressions across META and LinkedIn campaigns.
- 12,000 link clicks, driving audiences directly to AIHorizonsPgh.com to learn more.
- Average CPC of $0.66, proving cost efficiency in reaching high-value targets.
- 45-day organic growth: LinkedIn community grew by over 3x, with engagement from defense, investment, and biomedical leaders.
- Onsite coverage extended the event’s reach in real time, sparking social buzz and elevating brand visibility beyond the physical audience.
Together, these outcomes validated the role of paid, organic, and onsite social media activation in building awareness, attracting the right audiences, and creating sustained momentum for the AI Horizons Pittsburgh brand. See examples of our winning campaigns below:
Why It Matters
For AI organizations, investors, and adjacent industries, visibility is everything. Without smart targeting and consistent messaging, opportunities can be missed.
This project proves that strategic social media activation can transform a regional event into a national conversation—and help a city like Pittsburgh stake its claim as a global AI hub.
The Takeaway
Whether you’re hosting a major conference, announcing a product, or expanding into new markets, MyBFF Social specializes in promotional strategies that deliver measurable impact.
If your goal is to:
- – Reach investors, government, or industry leaders
- – Build credibility in competitive AI and tech markets
- – Create lasting brand awareness beyond a single event
Ready to Raise Your Profile? We can help.
Contact us at 412-477-3349 or visit mybffsocial.com to learn how MyBFF Social can amplify your next big moment.