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Why Small Businesses Must Invest in Advertising During a Down Economy

Business Leaders Podcast, Marketing, Paid Media /

When the economy tightens, many small businesses instinctively cut back on marketing and advertising. It feels like the smart move—protect cash flow, reduce expenses, ride out the storm. But this instinct can be a costly mistake. In a challenging economy, visibility matters more than ever. If customers aren’t seeing you, they’re not buying from you. […]

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Which AI Should You Trust With Your Business? We Tested Them So You Don’t Have To.

Business Leaders Podcast, Trending /

Let’s face it—AI is everywhere. Your inbox, your feed, your team meetings—everywhere. And if you’re running a business or heading up marketing, you’re probably wondering: “Which AI platforms are actually worth my time?” A totally fair question. With names like ChatGPT, Claude, Gemini, Grok, and Perplexity flying around, it can feel like alphabet soup with

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META Does Not Give a 💩 About Your Small Business!

Media, Paid Media /

For small businesses trying to navigate digital advertising, Meta (formerly Facebook) is more of a nightmare than a partner. What should be a powerful tool to grow a brand and connect with customers has instead become an exhausting, time-consuming ordeal. Between arbitrary account suspensions, labyrinthine security protocols, and non-existent customer service, small business owners are

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Public Relations in 2025: Mastering Earned, Owned, and Paid Media for Maximum Impact

Public Relations /

Public relations has come a long way from press releases and media events. In 2025, PR is an ever-evolving beast—blending storytelling, digital marketing, advertising, and even data analytics to craft compelling narratives. Gone are the days of simply hoping for media coverage; today’s PR pros are strategists, content creators, crisis managers, and data wizards all

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Authenticity is Your Brand’s Superpower in an Explosion of AI Content

Trending /

We’re living in an age where artificial intelligence can write your blog posts, respond to customer inquiries, and even generate ad campaigns with just a few clicks. Sounds like a dream for brands, right? Well, not so fast. While AI has certainly streamlined content creation, it has also flooded the internet with generic, soulless material.

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What are the Best AI Tools for Small Businesses?

Trending /

In today’s dynamic business environment, embracing artificial intelligence (AI) isn’t just an advantage—it’s a game-changer. For small to medium-sized businesses (SMBs), tools like Google Gemini, Anthropic’s Claude, Grok, and OpenAI’s ChatGPT are revolutionizing everyday operations. Whether you’re a CEO, CMO, or a dedicated business professional, understanding which AI tools can streamline your marketing, accounting, legal,

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