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Hiring a Marketing Agency – Style vs Substance?

When hiring a marketing professional or agency, do you prefer loud, high-energy, bullhorn style leaders who drive action through the force of their personality and personal marketing – or quiet, calculating communications pros who execute strategy and drive credit for success back to those who hired them? They both serve a function. Agencies with a …

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Dontae Carroll: Leading the Way Forward at Keller Williams

On this episode of the My BFF Business Leaders podcast, it is our great pleasure to interview Dontae Carroll, long-time friend and COO of Keller Williams Capital Properties. He oversees the operations of eight offices and over 1,000 sales professionals throughout the Baltimore-Washington metropolitan area. Watch or listen to Dontae’s interview where we talk about …

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How to Communicate in a Post Covid-19 World

Covid-19 has changed the way we communicate. From personal interactions to professional communications, the virus has cemented a trend toward online communication that was already on the rise. How many of you now exchange text messages via LinkedIn, Facebook or Slack with your clients, prospects and employees on a regular basis? What has evolved in …

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Brandon Steiner: Founding Father of Sports Memorabilia

In this episode of the My BFF Business Leaders Podcast, we sit down with Brandon Steiner, Founder and President of The Steiner Agency and the CollectibleXchange. In this discussion, Brandon dives deep into a wide range of topics from how he bootstrapped his own operations with just $4,000 in his pocket, to how professionals working …

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Social Media Insights: LinkedIn’s Growing Influence

First, a little background on Microsoft’s prized social media platform…LinkedIn is the professional’s network and according to recent statistics: – 675 million monthly users; – 27% of Americans use LinkedIn; – 5th most popular social media platform in the United States; and, – #3 platform among college-educated Americans, overtaking Instagram and Pinterest; – same for …

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Brandon Linn: Spreading the Good Word of Employee Brand Marketing

In this episode of the My BFF Business Leaders Podcast, we speak with a leader in the digital marketing space, Brandon Linn, VP, Employer Brand Marketing and Social Media, Freedom Mortgage. Brandon discusses how the value of brand marketing and social media has evolved over the years. “I continue to use my secret weapon of …

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Leah Lizarondo: Leading the Way in Food Recovery Tech

412 Food Rescue’s mission is to prevent perfectly good food from entering the waste stream by redirecting it to those who are experiencing food insecurity. In this episode of the My BFF Business Leader’s Podcast, we sit down with Leah Lizarondo, CEO of 412 Food Rescue. She discusses how she has been able to combine …

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