412 Food Rescue’s mission is to prevent perfectly good food from entering the waste stream by redirecting it to those who are experiencing food insecurity. In this episode of the My BFF Business Leader’s Podcast, we sit down with Leah Lizarondo, CEO of 412 Food Rescue. She discusses how she has been able to combine […]
Leah Lizarondo: Leading the Way in Food Recovery Tech Read More »
Have you ever wondered what is the difference between Facebook’s boosted post option and a Facebook Ad? This blog post will answer this question and provide some background on both the boosted post and the Facebook ad. What is a Boosted Post? A boosted post simply means that Facebook will share your post higher up
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In this episode of the Energy Connection Podcast, we take a deep dive with hosts Andy Huenefeld and Phil Orend, joined by special guest, Steven Willins, into the volatile PJM Capacity Market where they discuss recent developments and potential implications for the future. Take a moment to listen in and stay connected with the energy
Energy Connection Podcast: Topic – PJM Capacity Market Read More »
Chris Leader is the Master Trainer and Founder of Leader’s Edge Training, one of North America’s top Real Estate Coaching Organizations. Throughout his career, he has helped over 50,000 sales professionals take their business to new heights. His focus on accountability continues to shape the future of the real estate industry. Listen to Chris’ interview
Chris Leader: Real Estate Expert and Master Trainer Read More »
The My BFF Business Leaders Podcast is officially live! This new podcast features business leaders who are shaping their industries and leading their businesses forward. Learn their secrets to business success and what they have planned for the future. The first episode features our very own Founder and Managing Director, Matt Gentile. Tune in as
A great way to stay in front of your prospects and customers is to ask them what they are thinking, planning, and doing to survive during this crisis and thrive beyond it. There are many free or low-cost tools that you may use to solicit feedback including; a newsletter, Survey Monkey, or Google Forms depending
Survey Your Customers About (COVID-19) Read More »
Every business has the opportunity to be their own media network. However, not every business person is qualified to manage a media network. Ask yourself, would you feel comfortable acting as the writer, editor, producer, director, on-air talent, technical team and spokesperson for ABC, CBS, or NBC? Every word you type, every photo or video
What does social media marketing cost? Read More »
My BFF Social, Media, Marketing and Advertising was hired by the nation’s 7th largest mortgage company to help them expand their social media presence and enhance consumer preference with key target audiences. The following results demonstrate the impact of a professional social media marketing and advertising team; as well as dedicated reputation management services. Audience
Case Study: ROI of Social Media for Mortgage Industry Read More »
Audience Growth Since our company was hired by the nation’s 7th largest mortgage company, their Facebook audience expanded from 5,000 to over 50,000, their Instagram following rose from under 100 to more than 1,200, and their LinkedIn audience grew from under 1,000 to over 21,000. Here is a graph highlighting our growth efforts on behalf
Case Study: Social Media ROI for Mortgage Industry Read More »
Effective public relations requires the art of storytelling, the science of communication, and the sticktoitiveness of a professional salesperson. The payoff is significant. In its purest form PR has the power to move an audience with a timely message that positively influences opinion about a product, service, or issue. Today, public relations and social media
Defining PR in 2020 Read More »
